Segmenting, targeting and positioning

This is how a friend of mine described "Segmenting, Targeting and Positioning" to one of his juniors:

Segmenting is cutting the cake, targeting is picking up a piece of it and positioning is putting it in your mouth

He's now working for an IT major. Hopefully not in the marketing department.

Communication gap?

Advertisement hoarding in Bangalore, written in English:

"C, C++, Kannada. The most popular languages in Bangalore".